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Guest Spotlight: "Why I’m Betting on EarlyBird With My Son’s Future"

Ashley Keimach is a mother, a financial coach, and a huge fan of EarlyBird. Ashley shares her decision making process around why she chose to setup a custodial account for her son, and why EarlyBird was a no brainer as the solution to build generational wealth in her family.

Last updated:

April 15, 2022

EarlyBird helps parents, family, and friends collectively invest in a child’s financial future. Learn more.

What You'll Learn

Before my son was born, my husband and I made a commitment to make passing down generational wealth a priority. Though we had made this resolve, we weren’t exactly sure the best way to go about doing this. We wanted to start setting money aside for our son as early as possible, but we didn’t want to run the risk of placing money in a 529 account without having enough insight into whether college is even a desire our child has. This is why we ultimately decided to open a UGMA custodial account.

We were excited to begin investing on behalf of our son, but we didn’t feel comfortable opening an investment account with a bank. Building a nest egg for our child through a bank or a broker seemed so cold and formal. Passing down wealth was so critically important to us, so intensely symbolic that the thought of placing our son’s financial future in the hands of a financial institution that historically has been inaccessible to people like me, did not feel right.

This is when I discovered EarlyBird.

There are many reasons why my husband and I love theEarlyBird app. Here are our top three:

1.  EarlyBird makes investing simple.

One of the biggest factors in my decision to use the EarlyBird app was how simple it made the process of opening an investment account. Instead of going through a middleman (like an advisor or scheduling an appointment with our bank) we were able to set up an account for our son instantly. The app is also incredibly intuitive and straight forward making it easy and dare I say enjoyable to begin the process of investing.

The immediate accessibility was not only convenient it also reflected values that my family takes seriously. Values like democratizing investing and making these options more accessible. Not limiting the tools necessary for generational wealth to those that are high earners or who have an economic advantage but opening it up to anyone interested in setting their child up for success. EarlyBird not only makes this possible, it also makes it simple.

2.  EarlyBird makes financial education a natural part of life.

Investing money is a critical component in establishing generational wealth; however, it is equally if not more important to pass down financial education. This is something the EarlyBird app helps parents accomplish. Though my son is still too young to have conversation about the importance of saving and investing, the app gives us plenty of opportunities and talking points for when he is old enough.

From the breakdown of how much an initial investment will grow through the years, to straight forward explanations about your particular invest portfolio; EarlyBird provides many opportunities for parents to discuss these topics with their children, making financial education a natural part of life.  

3.  EarlyBird emphasizes the importance of a child’s community.

There are many things EarlyBird does well, but there is one thing they are exceptional in. That one thing is their ability to bring people together for the common good of building up a child for theirfinancial future. We all know it takes a village to raise a child and theEarlyBird app makes this saying possible.

Through this app, parents, uncles, aunts, grandparents, and even family friends can send money to a child along with a video and or written message to congratulate and encourage them as they age.

The child is then able to access these messages as they grow up and see first-hand how important they are to the people in their life. Suddenly, the money growing in this account transforms from asimple investment to a living testimony of the power of community and of the love and support this child has around them.

EarlyBird is not only in the business of helping parents provide a firm financial foundation for their children, but they are also in the business of building communities of love and support sothat the children of the future are not only financially literate but are also aware of how deeply loved they are.  

I can go on and on about why we made the choice to implementEarlyBird into our strategy for building and passing on wealth. If there is nothing else you take from my story, I hope you understand that building and passing down wealth is critically important and deeply personal.

With the rise of technology, we are seeing more now than ever how accessible investing is to people that have largely been left out. Why not partner with a company that is committed not only to developing financially literate children, but is also committed to building strong communities?


This page contains general information and does not contain financial advice. All investments involve risk. Any hypothetical performance shown is for illustrative purposes only. Actual investment performance may be different for many reasons, including, but not limited to, market fluctuations, time horizon, taxes, and fees. Please consult a qualified financial advisor and/or tax professional for investment guidance.


Ashley Keimach

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Download EarlyBird today and start investing in your child’s tomorrow.
Download EarlyBird today and start investing in your child’s tomorrow.
Download EarlyBird today and start investing in your child’s tomorrow.
Download EarlyBird today and start investing in your child’s tomorrow.
Download EarlyBird today and start investing in your child’s tomorrow.
Download EarlyBird today and start investing in your child’s tomorrow.